VIDA by Vaya Media — Luxury Marketing Specialist Program

Flagship Specialist Marketing Track

Learn How Desirable
Brands Are Positioned,
Communicated & Experienced.

Move beyond generic digital marketing tactics. Master the distinct psychology of prestige, high-margin brand storytelling, experiential clienteling, and strategic positioning under practicing agency leaders.

12 Wks

Live Studio Cohort

8 Assets

Capstone Portfolio

1:1

Agency Mentorship

Case Study Live Track

High-Jewelry & Haute Horlogerie Positioning

How heritage houses manufacture scarcity, desire, and premium pricing power.

Duration

12 Weeks

Weekend Masterclasses

Delivery Mode

Live Interactive

Studio & Online Cohort

Cohort Size

25 Fellows

Selective Admission

Capstone Output

8 Live Decks

Employer Portfolio

Credential

VIDA Specialist

Digital Verification

Industry Backing

Vaya Media

Direct Hiring Pipeline

THE PHILOSOPHY OF PRESTIGE

Luxury Is Not Just a Higher Price Tag.
It Is a Different Business Model.

Mass-market marketing relies on discounts, aggressive funnels, and feature comparison. Luxury marketing operates on the exact opposite principles: creating distance, cultivating mystique, mastering ritual, and building generational brand equity.

Anti-Laws of Marketing

Discover why luxury brands never succumb to consumer feedback loops, price discounting, or comparative advertising. Learn how to maintain commanding price premiums.

Clienteling & Experience

Move beyond transactional e-commerce checkouts. Learn the intricate art of private salons, bespoke VIP events, concierge relationship building, and multi-sensory physical spaces.

Creative Direction & Codes

Master visual typography, editorial photographic direction, bespoke packaging tactile nuances, and prestige storytelling that elevates a product into an object of obsession.

INDUSTRY REALITY CHECK

Generalist Marketers Compete on Price.
Specialists Command Authority.

Traditional Digital Marketing Courses Mass Market Model

✕ Focuses solely on low-ticket performance funnels & lead gen algorithms
✕ Teaches generic discounts, coupon codes, and urgency pop-up banners
✕ Taught by theoretical career trainers who do not manage live enterprise accounts
✕ Leaves you competing with thousands of generic social media coordinator resumes

VIDA Specialist Advantage

VIDA Luxury Marketing Program Prestige Specialist

✓ Master brand psychology, heritage positioning, and pricing power for high-ticket goods
✓ Learn experiential clienteling, private salons, VIP narratives, and sensory brand codes
✓ Taught and critiqued directly by agency leaders from Vaya Media with real brand accounts
✓ Graduate with 8 polished portfolio decks tailored for high-paying strategic and brand roles

DETAILED 12-WEEK ROADMAP

Curriculum Built for
Strategic Brand Leadership.

Eight rigorous core modules engineered to take you from foundational brand semiotics to multi-channel campaigns and clienteling.

MOD 01

Foundations of Luxury & Brand Semiotics

Week 1–2 • The Anti-Laws of Marketing, Scarcity Economics & Heritage Codes

2 Live Studios • 1 Capstone Deck

Uncover the fundamental psychology that distinguishes premium from mass markets. Study the anti-laws of marketing, the cultural construction of desire, and how historical houses maintain relevance across generations without compromising exclusivity.

MOD 02

Luxury Consumer Psychology & UHNW Personas

Week 3–4 • Conspicuous vs. Inconspicuous Consumption, Stealth Wealth & Status Signatures

2 Live Studios • 1 Persona Dossier

Decode the buying behaviors of affluent cohorts across generations—from traditional High-Net-Worth Individuals (HNWI) to the rise of Gen Z luxury consumers in emerging markets. Map motivation, values, and digital discovery paths.

MOD 03

Brand Identity, Creative Direction & Storytelling

Week 5–6 • Art Direction, Editorial Tone, Visual Semiotics & Packaging Aesthetics

2 Live Studios • 1 Brand Guide

Learn how to direct creative teams and build consistent multi-sensory brand universes. Explore typographic pairing, film treatments, editorial still-life direction, and the tactile poetry of physical packaging.

MOD 04

Digital Luxury & Omni-Channel Clienteling

Week 7–8 • White-Glove E-Commerce, Private VIP Salons & Digital Concierge

2 Live Studios • 1 Experience Blueprint

Translate the warmth of physical flagship stores into digital interfaces. Learn how top brands use 1:1 clienteling, WhatsApp VIP concierge communication, and bespoke virtual appointments to close five-figure orders.

MOD 05

Influencer, PR & Cultural Alignment Strategies

Week 9–10 • Brand Ambassadors, High-Society PR, Gala Partnerships & Drops

2 Live Studios • 1 PR Playbook

Understand how prestige brands avoid transactional influencer clutter. Master relationship curation with cultural figures, artistic co-creations, private dinner hosting, and limited-edition product drops.

MOD 06

Capstone Brand Launch & Jury Defense

Week 11–12 • Full 360° Luxury Launch Deck & Live Industry Jury Presentation

Final Jury Defense • Portfolio Review

Synthesize all modules into a comprehensive capstone brand launch strategy for an assigned luxury brand challenge. Present live before senior agency partners from Vaya Media and industry guest executives.

HANDS-ON BRAND CHALLENGES

Don't Just Study Luxury Brands.
Build One.

Throughout the 12 weeks, you'll complete 8 hands-on challenges designed to generate concrete strategic assets you can show employers and clients.

Heritage Brand Repositioning

Modernizing a 75-year-old luxury house for next-gen consumers without destroying core brand equity.

Deliverable: 20-Slide Strategy Deck

UHNW Persona & Journey

Mapping non-linear luxury discovery and private acquisition journeys for Ultra-High-Net-Worth buyers.

Deliverable: Consumer Persona Dossier

Creative Art Direction Treatment

Curating moodboards, photographic treatments, editorial styling briefs, and typographic guidelines.

Deliverable: Visual Style Guide

Experiential Clienteling Blueprint

Designing private salon hospitality, bespoke gifting rituals, and VIP digital concierge touchpoints.

Deliverable: Salon SOP & Journey Map

Cultural Alignment & Collabs

Engineering co-branded limited capsule collections and artistic co-creations that spark organic prestige PR.

Deliverable: Collaboration Brief & PR Plan

Omni-Channel White-Glove E-Com

Architecting seamless digital discovery, concierge checkout, and high-security bespoke unboxing rituals.

Deliverable: E-Com Experience Wireframe

Pricing Architecture & Scarcity

Constructing tier pricing ladders, limited production allocations, and secondary market value protection.

Deliverable: Pricing & Scarcity Framework

Final 360° Luxury Launch Deck

Comprehensive pitch-ready deck synthesizing narrative, creative direction, clienteling, and multi-channel launch.

Deliverable: 35-Slide Capstone Master Deck

PEDAGOGICAL FRAMEWORK

Learn Marketing the Way the
Industry Actually Works.

Traditional coaching institutions focus on passive rote memorization of slide decks. At VIDA, we guide you through a 4-step iterative studio model that replicates agency strategy departments.

PHASE ONE

Dissect Semiotics

Analyze real luxury brand artifacts, historic campaigns, and visual codes with practicing agency strategists.

Case Deconstruction Step 1

PHASE TWO

Formulate Strategy

Translate market insights and affluent consumer psychology into rigorous brand positioning architecture.

Positioning Blueprint Step 2

PHASE THREE

Craft Creative Artifacts

Direct typography, moodboards, film treatments, and tactile packaging nuances in live hands-on studio sessions.

Studio Production Step 3

PHASE FOUR

Defend Before Jury

Present your strategic choices live before agency leaders from Vaya Media and receive authentic industry feedback.

Live Agency Jury Pitch Step 4

FACULTY & PRACTITIONERS

Learn From People Who
Work in Marketing.

VIDA mentors are practicing brand strategists, creative directors, and clienteling leaders who manage active luxury brand accounts.

Rhea Kapoor

Head of Brand Strategy

Vaya Media Group • 12+ Yrs Exp

Leads brand transformation and narrative architecture for heritage jewelry and fine hospitality brands.

Vikramaditya Sen

Executive Creative Director

Ex-Ogilvy Luxury • 14+ Yrs Exp

Specializes in haute couture visual semiotics, campaign film direction, and multi-sensory editorial storytelling.

Tara Varma

Clienteling & VIP Relations

Private Client Advisor • 9+ Yrs Exp

Advises luxury automotive and watchmakers on high-touch private client retention and experiential saloons.

Kabir Malhotra

Managing Director

Vaya Media • 16+ Yrs Exp

Founder & Agency Head driving modern marketing strategy, brand equity growth, and media architecture.

THE AGENCY ECOSYSTEM

Built Closer to
the Industry.

VIDA is backed directly by Vaya Media, ensuring our learning philosophy reflects live client briefs, active market trends, and real hiring standards.

Origin

Vaya Media

Active Agency Engine

• Live media briefs & brand accounts
• Continuous pulse on consumer trends
• Enterprise-grade strategic standards

TranslationVIDA AcademySpecialist Pedagogy Engine
• Curated specialist curriculum
• 1:1 Live mentorship & studio feedback
• Zero outdated textbook theory

Outcome

Students & Fellows

Practical Market Exposure

• 8 Strategic capstone deliverables
• Direct visibility in hiring network
• High-confidence interview defense

ALUMNI REFLECTIONS

Hear From
VIDA Learners.

Read how past cohort members leveraged specialized brand strategy, aesthetic art direction, and live agency briefs to elevate their career trajectory.

★★★★★

Cohort 03

"The shift from transactional growth hacks to brand equity and semiotics completely changed how I pitch high-ticket jewelry clients. Closed my largest retainer within 2 months of graduation."

Pooja Sharma

Brand Strategist, Fine Jewelry

Prev: Performance Marketer

★★★★★

Cohort 02

"Being critiqued by real agency heads at Vaya Media made my portfolio 10x stronger. The jury defense gave me immense confidence during senior interview rounds."

Arjun Dave

Creative Lead, Boutique Hospitality

Prev: Graphic Designer

★★★★★

Cohort 04

"The clienteling and UHNW consumer psychology modules are pure gold. No generic business school teaches how to actually structure private VIP salons."

Meera Singhania

Luxury Retail Founder

Prev: Fashion Consultant

ADMISSIONS & PROGRAM DETAILS

Frequently Asked Questions

Who is this Luxury Marketing course designed for? +

This program is tailored for ambitious marketing professionals, brand founders, agency planners, creative directors, and final-year graduates seeking specialized careers in luxury goods, high jewelry, premium hospitality, fashion, real estate, and automotive.

What is the class schedule and weekly time commitment? +

Masterclasses are held live on weekends (Saturday & Sunday), supplemented by mid-week async studio assignments and 1:1 mentor critique slots. The recommended time commitment is 6–8 hours per week.

Do I receive a certificate and career placement support? +

Yes. Graduates receive the official VIDA Luxury Marketing Certificate of Specialization with verifiable digital credentials, alongside portfolio critique sessions, mock interview prep with senior directors, and referral visibility across Vaya Media's partner network.

How does the admission process work? +

Cohorts are strictly capped at 25 participants to maintain intimate studio critique quality. Submit your application online, after which an admissions counselor will review your profile and schedule a short 15-minute diagnostic fit interview.

Are there flexible payment options or scholarships? +

Yes, no-cost EMI payment plans (3, 6, and 9 months) are available. Meritorious candidates from creative or entrepreneurial backgrounds can apply for partial merit scholarships during the admission interview.

Learn How Desirable Brands Are Positioned, Communicated & Experienced.

High-Jewelry & Haute Horlogerie Positioning

Luxury Is Not Just a Higher Price Tag. It Is a Different Business Model.

Anti-Laws of Marketing

Clienteling & Experience

Creative Direction & Codes

Generalist Marketers Compete on Price. Specialists Command Authority.

Curriculum Built for Strategic Brand Leadership.

Foundations of Luxury & Brand Semiotics

Luxury Consumer Psychology & UHNW Personas

Brand Identity, Creative Direction & Storytelling

Digital Luxury & Omni-Channel Clienteling

Influencer, PR & Cultural Alignment Strategies

Capstone Brand Launch & Jury Defense

Don't Just Study Luxury Brands. Build One.

Heritage Brand Repositioning

UHNW Persona & Journey

Creative Art Direction Treatment

Experiential Clienteling Blueprint

Cultural Alignment & Collabs

Omni-Channel White-Glove E-Com

Pricing Architecture & Scarcity

Final 360° Luxury Launch Deck

Learn Marketing the Way the Industry Actually Works.

Dissect Semiotics

Formulate Strategy

Craft Creative Artifacts

Defend Before Jury

Learn From People Who Work in Marketing.

Rhea Kapoor

Vikramaditya Sen

Tara Varma

Kabir Malhotra

Built Closer to the Industry.

Vaya Media

VIDA Academy

Students & Fellows

Hear From VIDA Learners.

Frequently Asked Questions

Elevate Your Career to the Upper Tier of Brand Marketing.

Apply for Luxury Marketing

Submission Received!

Learn How Desirable
Brands Are Positioned,
Communicated & Experienced.

Luxury Is Not Just a Higher Price Tag.
It Is a Different Business Model.

Generalist Marketers Compete on Price.
Specialists Command Authority.

Curriculum Built for
Strategic Brand Leadership.

Don't Just Study Luxury Brands.
Build One.

Learn Marketing the Way the
Industry Actually Works.

Learn From People Who
Work in Marketing.

Built Closer to
the Industry.

Hear From
VIDA Learners.